Sunday, September 20, 2009

An observation about networking

While waiting for the first panel at the IFP conference this Saturday, I witnessed a verbal "east-coast", "west-coast" altercation. The west-coaster made a disparaging remark about the New York chapter of IFP adding that they don't know how to do a networking event. The east-coaster argued the folly of fledgling filmmakers swarming on notable film industry figures with their business cards. While the battle quickly segued to a mutual apology and agreement not to speak to each other, I saw valid points in both their arguments.

The IFP conference was informative, but outside the auditorium I wish they could have had access to a larger gathering area at Fashion Institute of Technology with tables, chairs - and food! It was possible to meet and talk with people (see example in the first paragraph), but with only 30 minutes between panel discussions and a small waiting area outside, it was really just about the panels.

But as for meeting people with clout who theoretically could further your career, put yourself in their place. If you were as busy as they are, do you think you would have time to view the online portfolios and demo reels of everyone who tries to get a business card or resume into your pocket?

The proper etiquette as I see it is to ask a valid question or make an observation and maneuver the conversation to where it makes sense to mention what you do. If they are interested, they will ask for your information.

Otherwise, with the incredible affordability of quality production technology today, simply make a good film and take advantage of every potential venue where people you specifically want to see it will likely stumble upon it.

One panelist specifically said that in his search for film music he does not accept general submissions. Instead he searches for material that fits the project he is presently involved with. So I say learn about their upcoming projects and drop your Easter Egg where they are hunting.

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